Description

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Job Overview:

Key Responsibilities:

Presales Intelligence & Contact Discovery

• Build and enrich lists of decision-makers and influencers within ICP accounts
• Segment and tag contacts by buyer organization type, role, seniority, region, and campaign eligibility.
• Map account buying groups to support multi-threaded outreach:
• Identify and document all the individuals involved in the purchasing decision at a target company. These could include decision-makers, influencers, end-users, budget holders, and gatekeepers across departments like marketing, IT, procurement, or clinical leadership.
• Engage several stakeholders from different roles simultaneously to diversify WebMD Ignite influence within the account and reduce risk if one contact goes dark or loses influence.
  
  

Firmographic & Technographic Profiling

• Enrich account profiles with firmographic (revenue, employee count, care delivery model) and technographic (EHR, CRM, CMS) data.
• Maintain vertical segmentation and strategic tagging (e.g., IDN, ACO, Medicaid MCO, payer-provider).
• Identify high-fit accounts by aligning business signals (via ABM 6Sense) with sales priorities.

Campaign & CRM Execution

• Support field and digital marketing teams by maintaining clean, segmented lists for activation (Salesforce and Pardot)
• Ensure UTMs, campaign IDs, and lead source attribution are properly maintained.
• Collaborate with SDRs to ensure timely lead routing, account-level follow-up, and pipeline contribution tracking.

Sales Enablement & Outbound Readiness

• Create account research briefs, email templates, and call prep assets for prioritized campaigns.
• Build and maintain templates and playbooks for campaign execution and outreach orchestration.
• Assist in sequencing and outbound campaign management via Salesforce.

Top-of-Funnel Outreach Support

• Partner with SDRs and digital teams to prepare and launch sales sequences and lead nurture tracks through Salesforce Sales Engagement and Marketing Cloud Account Engagement (Pardot).

• Track engagement of cold contacts and provide optimization recommendations.

• Iterate and test message variants to improve open and response rates.

Reporting & Optimization

• Monitor MQL quality, account engagement, and lead conversion metrics.
• Help refine scoring models and data governance workflows.
• Support weekly performance recaps, ABM dashboards, and campaign ROI insights.

Qualifications:

• 5-8 years of experience in B2B marketing operations, demand gen, or presales marketing support
• Familiarity with CRM and MAP tools (Salesforce, Pardot/Marketo, HubSpot)
• Hands-on experience with 6sense, Demandbase, ZoomInfo, LinkedIn Sales Navigator, and enrichment tools (Clearbit, Apollo, etc.)
• Understanding of ABM, ICP segmentation, persona mapping, and campaign lifecycle
• Strong attention to detail and ability to manage multiple lists, segments, and deadlines
• Excellent communicator who collaborates well with sales and marketing stakeholders

Salary range: $90,000-$107,500

Bonus Eligible:
This position is also eligible for a discretionary company bonus, based upon business results.

Benefits:
Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.